By using this overlay effect, the design emphasized the transparency and emotional vulnerability of the topic, making the experience feel more immersive and resonant.
Integrating this motion graphic with the interview boosted engagement and visual interest, helping convey AHIP’s story and mission. I particularly enjoy the drap behind the people being interviewed, which acts as a gateway to bold, captivating visuals.
Had fun creating a simplistic design to help tell the story
I created a large number of style frames, exploring many different approaches and variations to ensure we captured the right look, feel, and tone for the project.
