Creating bright colors, soft edges, dry humor, and subtle weirdness makes it feel friendly and surprising. Keeping the tone funny, spirited, and distinctly non-healthcare, with an emphasis on inclusive representation.
Wanted to keep the style cartoony, but more refined than silly. Less surreal, more nostalgic.
Think crisp singlets, cowbells, and group runs at golden hour drawn with warmth, wit, and Boston grit.
Think crisp singlets, cowbells, and group runs at golden hour drawn with warmth, wit, and Boston grit.
